The journey of Goretskiy Jewellery began with humble beginnings and a vision to create extraordinary, symbolic, and high-quality jewellery. Alexander Goretskiy, the visionary behind the brand, started his career in the jewellery industry by designing pieces for other companies. His designs were produced and sold under their names, but as time passed, he realized that his true passion was in bringing his own creations to life.
Lacking experience working with precious stones and metals, Alexander made the bold decision to relocate from Los Angeles to Barcelona to study jewellery making. There, he trained under skilled Spanish masters who taught him the basics of the craft.
“My first pieces, created in Barcelona, captured the attention and curiosity of many,” Alexander recalls. “This motivated me to push further and create my own unique, stylish, and outstanding jewellery.”
However, Alexander soon realized that the techniques being taught in jewellery schools were outdated, with methods that had remained unchanged for centuries. Determined to stay ahead of the curve, he sought out innovative technologies, attending exhibitions and collaborating with technical factories that used advanced equipment. This allowed him to incorporate modern techniques into his creations, ensuring that each piece was not only timeless but also cutting-edge in design and quality.
The Aqua Collection, which was among Alexander’s first creations, showcased his exceptional vision and skill. The jewellery was not only beautiful but also striking and sophisticated. Yet, Alexander understood that presenting these works properly was essential for success. To ensure his pieces were showcased at the highest level, he invested in professional exposition equipment, including custom displays, lighting, and promotional materials.
Despite this, Alexander’s true focus remained on creation, not on the complexities of selling. His passion led to the development of the Puzzle Collection and the DNA Collection, each showcasing his dedication to innovative design and the symbolic power behind each piece. As the brand grew, it became clear that the next step was to share these masterpieces with the world.
In September 2018, Goretskiy Jewellery took a bold leap and presented their creations at the World Jewellery Show in Hong Kong. It was a defining moment for the company. “It felt like an exam,” Alexander admits. “We were eager to see how the public and industry professionals would respond to our work.”
The response exceeded all expectations. Visitors flocked to the stand, drawn to the uniqueness, style, and conceptual nature of the jewellery. The buzz surrounding the collection attracted attention from the press, solidifying Goretskiy Jewellery as a brand to watch. This success gave Alexander and his team the confidence to continue creating and innovating with even greater enthusiasm.
Looking ahead, Alexander has bold plans for the next three years. One of his most exciting ventures is the launch of the “One Million Only” chain of stores. These exclusive locations will offer Diamonds Gift Cards and Goretskiy Jewellery pieces, providing customers with access to some of the world’s most exquisite investment-grade jewellery.
The story of Goretskiy Jewellery is one of unwavering determination, passion, and innovation. Alexander Goretskiy has proven himself not only as a talented jeweller but as a visionary who is shaping the future of luxury jewellery. His commitment to excellence, along with his unyielding desire to create beauty and meaning in every piece, continues to drive the success of Goretskiy Jewellery.
