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Baselworld 2018: the good, the great and the absolute best

April 09, 2018 0 Comments

Baselworld 2018: the good, the great and the absolute best

Every year, the Swiss watch (and to a lesser extent - jewellery) industry descends on Basel, showcasing the best, most innovative releases from hundreds of respectable brands. We’ve been visiting the annual Baselworld extravaganza for many years now, and the 2018 iteration of the fair was as magnificent as always, surpassing even the most eager expectations.

Of course, Baselworld is not the only exhibition of this sort – however, there is nothing like it if you’re looking for some serious inspiration, as well as striving to establish lasting industry contacts and learn about the latest technology.

Speaking of “novelty” trend, retro designs are undoubtedly leading the way: think modern revamps of some of the most iconic pieces from the ‘30s and the ‘40s complete with retro divers and pivots, as well as beautiful chronographs. With the price tags approaching over $100 thousand a piece, these creations are destined to become the most desired luxury items.

Other trends that popped up in a wide array of booths (including famous names such as Rolex, Breguet, Chopard, Omega, Hublot and many more) were ceramic finishes, massive crowns, curious skeleton dials and eye-catching rainbow jewels, a true unicorn dream coming true. All in all, we can’t say there was anything particularly ground-breaking in terms of individual elements – however, some of the combinations truly surprised us, planting many ideas to think about.
Our absolute favourites? Must be the limited-edition watches from Jacob & Co, that looked more like Faberge Eggs – stunning, to say the least. Again, this is a very noticeable retro motif – however, sometimes classics work much better than futuristic designs, especially when it comes to luxurious timepieces.

All in all, we have achieved all our goals and more at Baselworld 2018 – from securing some awesome production agreements to finding new technology ideas and suppliers, we couldn’t have wished for more. See you at Baselworld 2019!




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